Multichannel Content Marketing

Creating Evergreen Content: How to Build a Sustainable Content Marketing Strategy

In today’s fast-paced world, where trends come and go in the blink of an eye, it’s important for businesses to have a sustainable content marketing strategy. One that doesn’t rely on temporary fads, but rather focuses on creating evergreen content that can stand the test of time.

What is Evergreen Content?

Evergreen content is content that remains relevant and useful to readers long after its publication date. It’s the type of content that continues to attract traffic and engagement over time, without becoming outdated or irrelevant.

Some examples of evergreen content include “how-to” guides, tutorials, and educational resources. These types of content are not dependent on current events or trends and can provide value to readers for years to come.

Why is Evergreen Content Important?

Creating evergreen content is important for several reasons. Firstly, it helps establish your brand as an authority in your niche or industry. By providing useful and informative content that doesn’t become outdated, you’re showing your audience that you’re knowledgeable and reliable.

Secondly, evergreen content can help drive traffic to your website over the long term. When people search for information on a particular topic, they’re more likely to come across your content if it’s evergreen and remains relevant over time.

Finally, evergreen content can help you save time and resources in the long run. Instead of constantly generating new content, you can focus on updating and repurposing your existing evergreen content to keep it fresh and relevant.

How to Create Evergreen Content

Creating evergreen content requires a different approach than creating content that’s designed to capitalize on current trends. Here are some tips for creating evergreen content that will remain relevant long after its publication date:

Choose Topics That are Timeless

When selecting topics for your evergreen content, choose ones that are unlikely to become outdated or irrelevant. For example, a “how-to” guide on a particular software tool or a tutorial on a specific skill that’s always in demand.

Focus on Quality

Evergreen content needs to be of high quality if it’s going to remain relevant over time. Take the time to research your topic thoroughly, and make sure your content is well-written, clear, and easy to understand.

Use Strong SEO

Search engine optimization (SEO) is important for all types of content, but it’s especially important for evergreen content. Make sure your content includes relevant keywords and is structured in a way that’s easy for search engines to crawl and index.

Update Your Content Regularly

Even evergreen content needs to be updated from time to time to remain relevant. Make sure you’re checking your content periodically and updating it with new information or insights.

Repurpose Your Content

Finally, don’t be afraid to repurpose your evergreen content in different formats. For example, you could turn a blog post into a video tutorial or an infographic, or create a series of related evergreen articles.


Creating evergreen content is an essential part of building a sustainable content marketing strategy. By focusing on topics that are timeless, producing high-quality content, and using strong SEO, you can create content that remains relevant and useful to your audience over the long term. And by regularly updating and repurposing your evergreen content, you can continue to provide value to your audience without constantly generating new content.