Link Building Techniques

Link Building Techniques That Still Work in 2023

Welcome to our comprehensive guide on effective link building techniques for 2023. In this post, we’ll explore the most powerful strategies to help your website rank higher in search engine results and drive organic traffic.

Link building continues to be a fundamental pillar of any successful SEO strategy. While search engine algorithms have evolved over the years, the importance of high-quality backlinks remains unchanged. In fact, in 2023, search engines have become even more sophisticated in recognizing and rewarding websites with authoritative and relevant backlinks. By implementing the right link building techniques, you can significantly boost your website’s domain authority and increase your chances of ranking prominently in search results.

In this guide, we’ll delve into the top link building techniques that still work in 2023, along with best practices to ensure your link building efforts are effective and sustainable.

Why Link Building is Still Important in 2023

Link building serves as a vote of confidence for your website’s content. When other reputable websites link to your pages, search engines interpret these links as endorsements of your content’s quality and relevance. This, in turn, improves your website’s credibility and authority, leading to higher rankings in search engine results pages (SERPs).

Moreover, links remain an essential factor in search engine algorithms because they help search engines understand the relationships between different web pages and assess the overall popularity and value of a website. However, not all links are equal. Search engines have become adept at distinguishing between natural, organic links and spammy, manipulative ones. Quality over quantity is now the mantra for link building success.

Top Link Building Techniques

Guest Blogging and Outreach

Guest blogging involves writing and publishing content on other websites within your niche. It’s an excellent way to showcase your expertise, reach a new audience, and build valuable backlinks.

To effectively use guest blogging for link building, follow these steps:

  • Identify Relevant Websites: Look for authoritative blogs and websites in your industry that accept guest contributions.
  • Develop Quality Content: Create valuable and well-researched content that aligns with the target website’s audience and guidelines.
  • Outreach: Reach out to the website owner or editor with a personalized pitch, explaining the value of your content and how it benefits their readers.
  • Include a Link: In the guest post, include a link back to your website in the author bio or within the content, if appropriate.

Guest blogging not only helps in link building but also fosters valuable connections within your industry.

Broken Link Building

Broken link building is a tactic that involves finding broken links on other websites and offering replacement links to your content.

To leverage broken link building effectively:

  • Find Broken Links: Use tools or browser extensions to identify broken links on relevant and authoritative websites.
  • Content Replacement: Create content that serves as a suitable replacement for the broken link. Ensure it adds value to the website’s audience.
  • Outreach: Contact the website owner or webmaster and inform them about the broken link while suggesting your content as a replacement.

Broken link building is a win-win strategy as you help the website fix its broken links, and in return, you gain a valuable backlink.

Skyscraper Technique

The Skyscraper Technique involves creating content that outperforms existing content on a specific topic.

To implement the Skyscraper Technique:

  • Research Popular Content: Identify high-performing content related to your niche or target keyword.
  • Create Better Content: Develop comprehensive and improved content that offers more value, additional insights, or updated information.
  • Outreach: Reach out to websites that linked to the original content, informing them about your superior piece and suggesting they link to yours instead.

The Skyscraper Technique positions you as an authority and encourages others to link to your valuable content.

Infographics Outreach

Infographics are visually appealing and shareable content formats. They present complex information in a visually engaging manner, making them highly link-worthy.

To use infographics for link building:

  • Create Informative Infographics: Design visually stunning infographics that provide valuable information related to your niche.
  • Outreach: Reach out to bloggers, websites, and social media influencers in your industry, offering them the infographic for publication with proper attribution.
  • Embed Code: Include an embed code for the infographic, making it easy for others to share it on their websites.

Infographics outreach not only generates backlinks but also increases brand visibility through social media shares.

Best Practices for Implementing Link Building Techniques

To maximize the impact of your link building efforts, adhere to these best practices:

  • Relevance is Key: Prioritize obtaining backlinks from websites that are relevant to your niche or industry. Links from related sources hold more value in search engine algorithms.
  • Quality Over Quantity: Focus on acquiring backlinks from authoritative and trustworthy websites, even if it means having fewer links. Avoid low-quality and spammy link sources.
  • Diversify Anchor Text: Use a mix of anchor texts when linking back to your website. A diverse anchor text profile appears more natural to search engines.
  • Avoid Link Farms: Stay away from link farms or paid link schemes, as they can lead to severe penalties from search engines.
  • Monitor and Disavow: Regularly monitor your backlink profile using tools, and disavow any harmful or spammy links that could negatively affect your website’s SEO.


In 2023, link building remains a cornerstone of successful SEO strategies. By implementing the top link building techniques and following best practices, you can enhance your website’s authority, visibility, and search engine rankings. Remember, link building is a gradual and ongoing process that requires dedication, creativity, and persistence. Focus on building high-quality, relevant links, and watch your website thrive in the competitive digital landscape.