Video content refers to any type of content that is presented in a video format. This can include promotional videos, explainer videos, how-to videos, and more. Content marketing strategy, on the other hand, is a marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and ultimately, to drive profitable customer action.
Video content has become increasingly popular in recent years, and for good reason. According to a study by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. In addition, video content can also help increase brand awareness, engagement, and conversion rates.
Benefits of using video content for content marketing strategy
Boost brand awareness
Video content is a great way to increase brand awareness. By creating engaging and informative videos showcasing your products or services, you can help potential customers get to know your brand and what you offer. Additionally, sharing your videos on social media and other platforms can help expand your reach and attract new audiences.
Increase engagement
Video content is highly engaging, and can help capture and hold your audience’s attention. Whether it’s a product demonstration or a behind-the-scenes look at your company, video content is more likely to keep viewers interested and watching than text-based content.
Improve conversion rates
As mentioned earlier, video content can be highly persuasive when it comes to encouraging customers to take action. By compellingly showcasing your products or services, you can increase the likelihood that viewers will make a purchase or sign up for your services.
Enhance SEO
Video content can also be beneficial for improving your website’s search engine optimization (SEO). Optimizing your video content with relevant keywords and tags can help ensure that it appears in search results when potential customers are looking for information on a particular topic or product.
How to use video content for content marketing strategy
Determine your target audience
Before creating any video content, it’s essential to identify your target audience. This will help you create relevant and engaging videos for your ideal customers.
Decide on the type of video content to create
There are many different types of video content that you can create, such as product demonstrations, explainer videos, customer testimonials, and more. Consider what type of video content will most effectively reach your target audience and achieve your marketing goals.
Optimize your video content for SEO
To maximize the SEO benefits of your video content, be sure to optimize it with relevant keywords, tags, and descriptions. This will help ensure that your videos appear in search results when potential customers are looking for information on a particular topic or product.
Share your video content on relevant platforms
Once you’ve created your video content, share it on relevant platforms such as YouTube, Vimeo, and social media. This will help expand your reach and attract new audiences.
Analyze and measure the success of your video content
To determine the effectiveness of your video content, be sure to track metrics such as views, engagement, and conversion rates. This will help you identify what’s working and not and adjust your content strategy as needed.
Bottom Line
Video content has become an integral part of a successful content marketing strategy, offering numerous benefits such as increased brand awareness, engagement, conversion rates, and improved SEO. By creating compelling and informative videos that showcase your products or services, you can help potential customers get to know your brand and what you have to offer.
To use video content effectively, it’s important to determine your target audience and create videos that are relevant and engaging to them. You should also optimize your video content for SEO by using relevant keywords, tags, and descriptions. Once you’ve created your video content, be sure to share it on relevant platforms such as YouTube, Vimeo, and social media channels to expand your reach and attract new audiences.
Finally, be sure to track metrics such as views, engagement, and conversion rates to determine the effectiveness of your video content and make adjustments to your content strategy as needed.
If you haven’t already, consider incorporating video content into your content marketing strategy. With the right approach and execution, video content can help take your marketing efforts to the next level and ultimately drive profitable customer action.
